“And the score remains goalless!”
Purchases on touch devices accounted for almost half of online Thanksgiving sales yesterday. The mobile freight train keeps speeding along.
Originally posted on TechCrunch:
For many years, Black Friday — the day after Thanksgiving — marked the start of the holiday shopping rush. But with many (not all) physical stores closed on Thanksgiving, a window of opportunity has emerged for e-commerce sites to push out offers and start selling a day earlier. That has proven to be big business: online sales in the U.S. this Thanksgiving were up nearly 20% (19.7%) on 2012, with an especially strong push from mobile devices, which accounted for over one-quarter (25.8%) of all sales on the day and nearly half of all e-commerce traffic.
The data, from IBM’s Benchmark real-time reporting unit, covers some 800 online retailers and millions of transactions. (Look here for a progress report on how the day developed yesterday, and today IBM is releasing the final, summary figures.)
IBM doesn’t provide sales in gross dollar amounts — just in terms of growth over last year and average basket size. Forrester Research, however, predicts that overall sales this holiday season will reach $78.7 billion, up 15% over 2012, when sales were $68.4 billion, with 167 million shoppers holiday shopping online and spending an average of $472.