Just in case you were unsure of the size of beers and food.
“And the score remains goalless!”
Purchases on touch devices accounted for almost half of online Thanksgiving sales yesterday. The mobile freight train keeps speeding along.
Originally posted on TechCrunch:
For many years, Black Friday — the day after Thanksgiving — marked the start of the holiday shopping rush. But with many (not all) physical stores closed on Thanksgiving, a window of opportunity has emerged for e-commerce sites to push out offers and start selling a day earlier. That has proven to be big business: online sales in the U.S. this Thanksgiving were up nearly 20% (19.7%) on 2012, with an especially strong push from mobile devices, which accounted for over one-quarter (25.8%) of all sales on the day and nearly half of all e-commerce traffic.
The data, from IBM’s Benchmark real-time reporting unit, covers some 800 online retailers and millions of transactions. (Look here for a progress report on how the day developed yesterday, and today IBM is releasing the final, summary figures.)
IBM doesn’t provide sales in gross dollar amounts — just in terms of growth…
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